PADDY'S BADDIES ®
Built around the larger-than-life persona of UFC® standout Paddy "The Baddy" Pimblett, this product line translates a champion's charisma into a cannabis brand with an unmistakable edge. Known for his bold presence, infectious confidence, and high-octane personality, Paddy’s personal brand served as the creative North Star for every decision—from the brand’s verbal identity to its visual expression.
The packaging is designed as a full premium experience, mirroring the elite quality of the product through a meticulous selection of materials. The visual language is defined by a palette that is simultaneously elegant, aggressive, and minimalist, capturing the duality of a professional athlete: the discipline of the craft and the raw energy of the Octagon.
OH YUK ®
Based in Minnesota, this American brand specializing in high-performance deep cleaning solutions—engineered specifically for hot tubs, jetted baths, and household appliances—partnered with Elevate Creative®, under the creative supervision of Alex Viveros, to execute a strategic packaging redesign for their expanding product lines. The objective was to elevate the brand's shelf presence while maintaining its reputation for industrial-grade efficacy.
We developed a revitalized visual identity that aligns perfectly with the brand’s core promise: cleanliness and restoration. The creative direction focuses on fluidity and freshness, utilizing a dynamic art style that emphasizes "flow" and directional movement. This transformation shifts the brand from a purely utilitarian look to a premium, modern aesthetic that resonates with contemporary homeowners.
KLEEN ORGANICS ®
As a premium skincare and beauty line formulated with high-quality CBD (cannabidiol), this brand is engineered to alleviate pain, reduce stress, and target signs of aging. The brand sought a refined and delicate visual identity to distinguish its diverse product range within the competitive wellness market. Alex Viveros developed a cohesive brand system utilizing organic, clean silhouettes that allow the design to "breathe," ensuring a sophisticated presence across all packaging formats.
The creative approach prioritizes minimalist aesthetics and airy compositions, reflecting the purity and restorative nature of the ingredients. By balancing negative space with fluid, organic forms, the new identity shifts the brand toward a high-end apothecary feel that resonates with health-conscious and luxury-oriented consumers.
CAMPERA ®
Recognized as a premier boutique glamping destination in Mexico, this exclusive "bubble hotel" offers a unique luxury experience in the heart of Valle de Guadalupe. Nestled among rolling vineyards, its iconic transparent suites allow guests to stargaze from the comfort of their beds. To expand its brand ecosystem into the viticulture sector, the hotel commissioned Alex Viveros to design the visual identity for its signature wine line.
The creative concept is driven by a series of custom sketches crafted by the artist, directly inspired by the interplay between the hotel's avant-garde architecture and the natural landscape. This artistic approach ensures that the ethereal experience of staying at the resort extends seamlessly to the palate, bridging the gap between luxury hospitality and premium winemaking through a sophisticated and evocative design system.
